Logo and Brand Design
Below you’ll find my Logo & Brand Design projects.
My design aesthetic for logos and marketing graphics is to use color, typography, and unique details from your project to tell your story. I love to take an existing typeface, and let my imagination run wild, to create a custom font that speaks volumes about your book project, film, TV show, or business. My approach to posters is to use typography, imagery, and text that gives a clue as to what your film, event, or organization is about. I embrace traditional and digital media to create original posters, that will showcase your project.
Skills:
Graphic Design / Digital Design / Illustration / Typography / Copywriting
Software:
Adobe Photoshop / Adobe Illustrator / Adobe InDesign / Clip Studio Paint EX
Gotham Dreaming Studio Logo - Clip Studio Paint EX, Photoshop, and Illustrator / This is the logo I created for my studio Gotham Dreaming. One of my favorite animals is the otter and I love the color red, so I came up with a cute illustration. The book on the otter's chest is a nod to my love of graphic novels and manga. The otter's wearing glasses just as I do. He’s also holding a pen since I love to write. Furthermore, I added in a crescent moon because a lot of my creative work is done at night.
Logo for my Film Magazine - Adobe Illustrator / I was inspired by the Elder Futhark runic symbols. I modified the symbol for dreaming, adding a crescent moon at the bottom as a nod to the dreaming part of the magazine name, and a way to connect it to my studio name.
Self-initiated Gambit, Elektra, Nightcrawler, and Mystique Logos - Adobe Photoshop & Illustrator / Being a fan of comics and graphic novels, I wanted to create my own logos for some of my favorite characters. I used colors that hinted to their costumes and powers. I also manually adjusted the typography to mimic some of their physical characteristics and professions.
Logo for my past Film Blog - Adobe Illustrator / I used the crescent moon and stars to highlight the dreaming part of the blog name. The dolphin tail is a nod to the surprising and inventive nature of experimental film, one of the genres that I featured in the blog.
Poster Design 1 for AMDA National Auditions (Cropped)
Poster Design 2 for AMDA National Auditions (Cropped)
Poster Design 3 for AMDA National Auditions (Cropped)
Self-initiated Film Poster for Phoenix - Hand-cut Collage, Colored Pencil & Clip Studio Paint EX / Such a powerfully acted film that stood with me for days after viewing, I knew I had to design a poster for it. The brick background & the smoke refers to the bombed out ruins of Berlin during WWII. The red colored pencil shapes refer to the dress Nelly wears toward the end of the film. The shapes are torn to symbolize Nelly's fractured state of mind & identity. The music notes are a nod to the pre-war performances of Nelly & her husband, with Nelly singing & her husband playing the piano.
Self-initiated Film Poster for Three Colors: Blue - Clip Studio Paint EX / My favorite film from the Three Colors Trilogy. Kieslowski's use of color amazed me when I found out about this film, while in grad school during my Media Studies program. The music notes show the main character's connection to music being married to a composer. The street image is a clue to the film's catalyst event. The sparkly blue accents are a nod to a well-known scene in the film.
Self-initiated Film Poster for – In the Mood for Love - Clip Studio Paint EX / I was inspired to see this film just by seeing a few stills, the layered compositions spoke to the photographer in me. After seeing the film, it became one of my favorites. The textured background and the subtle smoke refers to the back streets and alleys of Hong Kong, where the characters would often meet. I added in a geometric shadow to emulate the layered visuals of the film. Every shot made use of shooting through something to show the characters from a distance, as if you were looking from the outside into their world. The typography is deliberately spaced to symbolize the complicated relationship between the characters.
If Only for One Night – Film Poster - Watercolor Pencil, Ink & Adobe Photoshop (Cropped) / This is an updated version of the poster for my graduate thesis film, If Only for One Night.
Poster for my Newest Experimental Short Film – Falling from the Tree a Single Leaf - India Ink Brush Pen, Colored Pencil, Pan Pastel, Adobe Illustrator & Photoshop / For this poster I wanted to use all analog materials and showcase the nature themed poem and film.
Commissioned Poster for La Casita Grande Editores - NuPastels & Digital Typography & Adobe Illustrator / This poster was commissioned to inform and entice viewers to attend a stage reading of a play. I used pastels to create the gun, eye and background imagery, while using Illustrator for the custom digital typography showcasing the name of the play.
Self-initiated Film Poster for Another Earth - Clip Studio Paint EX / I have always loved films that explore sci-fi and the idea of the doppelganger. This film explores both in a fresh new way, it has since become one of my favorites. The two earths refer to the Earth 2 that is a part of the film's storyline. The residential street alludes to the catalyst event of the film. The white rose symbolizes peace and forgiveness towards oneself. The physics equations show the potential career path of the main character.
Self-initiated Film Poster for Undertow - Clip Studio Paint EX / A brilliantly acted film with a twist to the modern ghost story, adding in LGBT themes it has become one of my favorites. I wanted to allude to the characters of the story by adding in elements of their professions, the fishing net for the fisherman, and the paintbrush for the painter. The underwater scene sheds light on the catalyst event in the story.
The following 5 images are from a self-initiated brand identity exercise for a fictional food brand Lecca. I created an original logo and product mockup, along with two social media ads.
Typography research for the Lecca brand logo
Color options for the Lecca brand logo
Breakdown of the Lecca brand logo
Sample product mockup for Lecca brand chips
Sample Instagram ad for Lecca