Logo and Brand Design
Below you’ll find my Logo & Brand Design projects.
My design aesthetic for logos is to use color, typography, and unique details from your project to tell your story. I love to take an existing typeface, and let my imagination run wild, to create a custom font that speaks volumes about your book project, film, TV show, or business.
I use color to evoke emotion & as a way of hinting to what your project is about. Whether it's using orange hues to evoke the brilliant sunshine of Puerto Rico, or using neon blues and pinks as a nod to Neo Tokyo, I'll utilize color to highlight your message to your audience.
Skills:
Graphic Design / Digital Design / Illustration / Typography / Copywriting
Software:
Adobe Photoshop / Adobe Illustrator / Adobe InDesign / Clip Studio Paint EX
Gotham Dreaming Studio Logo - Clip Studio Paint EX, Photoshop, and Illustrator / This is the logo I created for my studio Gotham Dreaming. One of my favorite animals is the otter and I love the color red, so I came up with a cute illustration. The book on the otter's chest is a nod to my love of graphic novels and manga. The otter's wearing glasses just as I do. He’s also holding a pen since I love to write. Furthermore, I added in a crescent moon because a lot of my creative work is done at night.
Logo for my Film Blog - Adobe Illustrator / I used the crescent moon and stars to highlight night time and the dreaming part of the blog name. The dolphin tail is a nod to the surprising and inventive nature of experimental film, one of the genres that I feature in my blog.
Logo for my Film Magazine - Adobe Illustrator / I was inspired by the Elder Futhark runic symbols. I modified the symbol for dreaming, adding a crescent moon at the bottom as a nod to the dreaming part of the blog name, and a way to connect it to my studio name.
Self-initiated Gambit, Elektra, Nightcrawler, and Mystique Logos - Adobe Photoshop & Illustrator / Being a fan of comics and graphic novels, I wanted to create my own logos for some of my favorite characters. I used colors that hinted to their costumes and powers. I also manually adjusted the typography to mimic some of their physical characteristics and professions.
The following 6 images are from a self-initiated brand identity exercise for a fictional food brand Lecca. I created an original logo and product mockup, along with two social media ads.
Typography research for the Lecca brand logo
Color options for the Lecca brand logo
Breakdown of the Lecca brand logo
Sample product mockup for Lecca brand chips
Sample Instagram ad for Lecca
Sample Facebook ad for Lecca